Consumer & Supplier Trends


According to GlobalData Consumer Survey (April 2021) in the United States, 33 million consumers bought second-hand apparel for the first time in 2020 and 76% of those first-time buyers plan to increase their spend on second-hand in the next 5 years. In comparison to 2019, 16% more of consumers over the age if 18 have bought or are open to buying second-hand products in 2020. On average, a thrifter bought 7 items second-hand in 2020 that they would normally buy new, displacing about 542,350,138 items of apparel that would otherwise have been purchased new. ThredUp, a large clothing reseller in the USA predicts that second-hand market share will grow from 9% to 18% over the next 10 years, more than the other clothing sectors. The pandemic has made changes in consumer purchasing patterns and experts say that these patterns are here to stay. 1 in 2 consumers care more about saving money on clothes than before the pandemic. Research has also shown that generation Z shoppers are 33% more likely than Boomers to resell their clothes. Nearly 75% of thrifters prefer retailers that help save money, 1 in 2 prefer retailers that offer fresh thrifts every time they visit and also prefer brands that offer the excitement of not knowing what they will find. In Singapore, Gen Zs make 40% of all consumers, according to MediaOne Marketing's report albeit not having the most purchasing power (as they have just entered the workforce). Gen Zs care more about their personal alignment with a brand's values and have a higher expectation of a mobile-first, seamless retail experience spanning shopping, payment, delivery, and customer service. GlobalData Fashion Retailer Survey (April 2021) shows that 60% of apparel retailers have or are open to offering second-hand to their customers due to consumer's growing demand for resale clothes. However, majority of the retail executives prefer partnering with an existing resale business as they are not set up to handle resale logistics. Currently, second-hand apparel only makes up less than 1% of the total apparel volume sold by retailers who have resale shops and a lot more can be done.